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What is PPC?

What Is PPC? Stands For of Pay-Per-Click (PPC) Marketing PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine …

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What Is SEM

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Search Engine Marketing, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Are some of the most common terms also …

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