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What is Social Media Optimization?

Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially. Working with SMO …

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What is PPC?

What Is PPC? Stands For of Pay-Per-Click (PPC) Marketing PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine …

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What Is SEM

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Search Engine Marketing, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Are some of the most common terms also …

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